24 year old german immigrant, Levi Strauss, headed for San Francisco in 1853 to open a branch of his brother's New York dry goods business. Shortly after his arrival, Levi realized there was a high demand for pants, so he took the rough canvas he had brought from New York and turned it into waist overalls. Later on Levi substituted the canvas for a twilled cotton cloth, otherwise known as DENIM.
Some of the first Levi's ad campaigns.
Levi Strauss & Company began using the pocket stitch design in 1873. The red tab attached to the left rear pocket wasn't introduced until 1936 as a means for identifying Levi's Jeans from a distance.
Two of my favorite artists, Sam Roberts and Dan Auerbach, rock levi's denim jackets. I personally believe it is an essential item in everyone's closet. A denim jacket is awesome for layering over a hoodie, a dress, or even just a plain white t-shirt. The beauty of denim is the more you wear it, the better it looks. And if your cool enough, it's okay to rock the "double denim".
Two of my favorite artists, Sam Roberts and Dan Auerbach, rock levi's denim jackets. I personally believe it is an essential item in everyone's closet. A denim jacket is awesome for layering over a hoodie, a dress, or even just a plain white t-shirt. The beauty of denim is the more you wear it, the better it looks. And if your cool enough, it's okay to rock the "double denim".
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